Impact Investing in India: The Future Looks Promising

Jan 12, 2024
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Impact investing is investing in projects that generate social or environmental benefits along with financial returns.

In our ever-evolving financial world, "Impact investing" is reshaping finance. It's aiming for both financial gains and positive social or environmental impacts. This approach blends the traditional focus on profits with a commitment to sustainability. Impact investing is different from ESG (Environmental, Social, Governance) investments. ESG investments look at avoiding bad companies. Impact investing looks for ways to make a positive difference.

This article will delve into the exciting world of impact investing in business. We'll explore what it means to invest with an impact alongside a financial return. You'll discover these investments' perks and how they differ from ESG methods. We'll also cover why India is a key player in impact investing due to its special market and social factors. Yet, it's not all smooth sailing. We'll look closer at the challenges faced in India's impact investing landscape. Whether you're a seasoned investor or curious about this trend, this article has something for everyone.

Impact investing is a smart way of putting money into businesses that do more than just make a profit.

What is Impact Investing in Business?

Impact investing is a smart way of putting money into businesses that do more than just make a profit. It also means helping society or the environment. This type of investing defines impact investing as investments that make the world better.

This idea is a bit different from ESG investments. ESG investments are about not investing in bad companies. But impact investing goes further. It's about finding companies that are excellent at helping with things like sustainability. This is also called sustainable investing. It means putting your money into companies that care about the future of our planet and its people. It's an excellent way to make sure your money is working positively, now and in the future.

Impact Investing Examples

Impact investing can take many forms, but here are some common examples:

Renewable Energy Projects

Investing in companies that develop or use renewable energy sources like solar, wind, or hydropower. This helps reduce reliance on fossil fuels and combats climate change.

Affordable Housing

Putting money into projects that build or maintain affordable housing for low-income families. This supports community development and helps ensure everyone has a safe place to live.


Providing small loans to entrepreneurs in developing countries who don't have access to traditional banking services. This can help them start or grow their businesses and improve their livelihoods.

Education Technology

Investing in companies that create educational technology, especially for underserved communities. This can improve access to quality education for children and adults alike.

Sustainable Agriculture

Funding farming practices that are environmentally friendly and sustainable. This includes organic farming, which avoids harmful pesticides, and supports local food systems.

Healthcare Innovation

Backing companies that develop affordable healthcare solutions, particularly for diseases that are prevalent in low-income regions.

Social Impact Bonds

These are bonds specifically designed to fund social programs that have specific, measurable outcomes. Investors are repaid based on the success of the program.

Each of these examples shows how impact investing can create positive change in various sectors while also offering financial returns to investors.

Learn about all the benefits of impact investing.

What are the Benefits of Impact Investing?

Impact investing is a unique approach to investing where you not only look for financial gains but also aim to create a positive social or environmental impact. Let's dive into some of the key benefits of impact investing:

1. Aligning Financial Goals with Values

Impact investing allows investors to align their financial objectives with their values, making investments that create a positive change in the world.

2. Supporting Growth and Profitability

By focusing on companies that innovate for social and environmental good, impact investing supports businesses with high potential for growth and profitability. This is crucial as the need for sustainable solutions increases.

3. Positive Social and Environmental Outcomes

One of the primary benefits of impact investing is the potential to generate significant social and environmental benefits. This includes advancements in areas like renewable energy, affordable housing, and accessible healthcare.

4. Risk Reduction for Investors

Impact investing can help reduce risk for investors. This is because the focus on sustainable and ethical practices can lead to more stable and long-term growth.

5. Creating Sustainable Businesses

By investing in companies that prioritize sustainability, impact investing contributes to the creation of businesses that can thrive over the long term without harming the environment or society.

6. Reducing Poverty and Inequality

Investments can be directed towards projects that specifically aim to reduce poverty and inequality, making a tangible difference in communities.

7. Job Creation and Economic Growth

Investing in impactful projects often leads to job creation and economic growth, particularly in underdeveloped areas.

8. Expanding Access to Education and Healthcare

Impact investments can fund initiatives that provide greater access to essential services like education and healthcare, especially in underserved regions.

9. Preserving Natural Resources

By supporting environmentally focused projects, impact investing plays a role in preserving natural resources for future generations.

10. Improving Public Finance

Impact investing can contribute to improved public finance through investments in projects that support societal well-being.

11. Combating Climate Change

Investments in renewable energy and other eco-friendly initiatives help in the fight against climate change.

12. Enhancing Public Accountability

Impact investments often demand higher levels of accountability and transparency, leading to better governance in the public and private sectors.

13. Promoting Sustainable Business Practices

Impact investing encourages companies to adopt sustainable and ethical business practices.

14. Boosting Public Engagement

By focusing on societal issues, impact investing can increase public awareness and engagement in important causes.

15. Improving Public Governance

Investments can lead to improved governance structures, particularly in sectors that directly affect the public.

16. Reducing Corruption

By prioritizing transparency and ethical practices, impact investing can play a role in reducing corruption.

17. Diverse Financial Returns

The financial returns from impact investments can vary, but they often meet or exceed market rates, offering a compelling financial proposition for investors.

18. Different Types of Impact

Impact investing covers a range of activities, from passive approaches that aim to avoid harm to evidence-based investments that actively seek to solve social or environmental problems.

These benefits highlight how impact investing is not just about financial gain but also about making a positive difference in the world. It's an approach that differs from traditional investments and even ESG investments, offering a unique way for investors to align their financial goals with their values and contribute to a better, more sustainable world.

There is a difference between ESG and impact investing.

What's the difference between ESG and Impact Investing?

When thinking about investing to make a difference, two key ideas come up a lot. They are Impact Investing and ESG (Environmental, Social, and Governance) Investing. They might seem similar, but they're different ways of thinking about our investments.

Think of impact investing as an approach like this: putting your money into projects or companies that have a clear goal of doing good in the world. Maybe they're helping the environment, or they're making life better for people. It's not about earning more money. Instead, it's about seeing a real, positive change because of where you put your money. This type of investing often focuses on smaller, private companies. The big deal with impact investing is that you're proactively helping while keeping track of how much good your investment is doing.

ESG investing is a bit different. It's like using a checklist to ensure you invest in well-managed companies that treat people and the planet the right way. It's more about avoiding risks and finding opportunities in companies that behave responsibly. ESG investing usually focuses on big, public companies and combines wise financial decisions with ethical actions.

In short, impact investing focuses on doing good and observing the results. Meanwhile, ESG investing involves choosing companies that are already doing the right thing. Investors need to know the difference so they can make informed decisions that align with their values and objectives​.

Impact investing in India is looking quite promising.

4 Factors that Make India a Prime Destination for Impact Investing

India is emerging as a prime destination for impact investing due to several key factors, as highlighted by insights from McKinsey and the Impact Money Blog. Here are four major reasons why India is so appealing for this type of investment:

1. Diverse Sector Spread

Initially, most impact investments in India were in clean energy, but there's been a shift. Now, investments are more diversified across different sectors. This includes areas like education, healthcare, agriculture, and financial inclusion. Investors are now finding good business opportunities in sectors they overlooked before.

2. Larger Investment Sizes

Over recent years, the average size of investments in India's social sector has grown. Businesses in healthcare and microfinance in India can now take in bigger investments. Plus, successful businesses in the social sector have more money available, so it's easier for companies to get the funds they need.

3. Alignment of Investment Objectives

In impact investing, we're seeing more agreement between the main investors (GPs) and the smaller ones (LPs) on their goals. The maturation of social enterprises and the realization of more exits and returns have made this easier. This alignment is crucial for the growth of impact investing.

4. Role of the Impact Investors Council (IIC) in India

The IIC has been instrumental in promoting and supporting the growth of impact investing in India. Over the last decade, India has attracted significant impact investments, thanks in part to the initiatives and support of the IIC. The council provides a platform for sharing best practices, learning, and collaboration among impact investors. In turn, this helps to further stimulate investment in the sector.

India's mix of different sectors and the growth of social businesses make it a great place for impact investing. Groups like the IIC are key in helping investors and creating a space for ethical, ESG-friendly investing​. These factors collectively contribute to India being a prime ground for impact investing.

India's Contribution to Impact Investment

Impact investing is a growing trend in India. Approximately 50 active impact investors invested more than $5.2 billion between 2010 and 2016. The country is fast becoming a test bed for many of these activities. Impact investing is a vehicle to fund, catalyze, and scale approaches that improve millions of lives. Projections show that the global market for impact investments will grow to $300 billion or more in the coming years.

Some of the major impact investment projects in India include:


Acumen is a non-profit organization. It invests in companies providing essential goods and services to low-income communities in India. It has invested in Ziqitza Health Care Limited. This is a company that provides emergency medical services to low-income communities


Aavishkaar is a venture capital firm that invests in companies that provide solutions to social problems. It has invested in Milaap Social Ventures. This is a company that provides microfinance loans to low-income communities.

Omidyar Network

Omidyar Network is a philanthropic investment firm that invests in companies that create social impact. It has invested in Unitus Seed Fund, which invests in startups that provide solutions to social problems in India.

Sarva Capital

Sarva Capital is a venture capital firm that invests in companies that provide solutions to social problems. It has invested in Ecozen Solutions. Ecozen Solutions provides solar-powered cold storage solutions to farmers in India.

Elevar Equity

Elevar Equity is a venture capital firm that invests in companies that provide solutions to social problems in India. It has invested in Ujjivan Financial Services, which provides microfinance loans to low-income communities.

Impact investing prioritizes companies that focus on social issues. These include gender equality, diversity and inclusion, labor rights, and community development. It is a sustainable investment strategy that creates a positive social impact and contributes to a fairer society. The investing community is warming up to sustainable investments. Asset management companies are signing up to UN-supported principles for responsible investment.

Challenges Faced in Impact Investing in India

Impact investing is a relatively new concept in India, and as such, it faces several challenges. Here are some of the challenges:

1. Lack of standardization around ESG investing: Investors often use different names such as impact investing, sustainable investing, socially responsible investing, and responsible investing, which can lead to confusion.

2. Slow adoption of capital market products: Investors are not thoroughly aware of the fundamental nature of capital market products, which has led to slow adoption.

3. Lack of awareness and education around ethical investing: The impact investing industry in India is still in its nascent stages, and there is a need for more awareness and education around ethical investing.

4. The current impact investing market is only a fraction of the amount of money devoted towards ESG and socially responsible investing.

However, with the growing interest in impact investments and regulatory support from the Securities and Exchange Board of India (SEBI), the future of this industry in India looks promising.

Reporting on Impact Investments with Report Yak

Impact investing, a strategy that marries financial gains with positive social and environmental impacts, is becoming an integral part of the modern financial landscape. This investment approach, distinct from ESG investing, is about creating significant, measurable change. It's reshaping how investors approach sustainability, prioritizing companies that positively impact our world.

However, a crucial aspect of impact investing is the need for clear, effective reporting. Investors need to see the tangible results of their contributions, underscoring the importance of expert report design. This is where Report Yak comes in.

A veteran in crafting detailed ESG reports, sustainability reports, impact reports, and more, Report Yak knows what you need. We have the expertise to ensure that we effectively communicate the performance of impact investments. This aids the investing community in their decision-making process. With Report Yak, investors get the clarity and insight needed to see the real-world benefits of their ethical investing choices. For any organization looking to showcase the impact of their sustainable investments, partnering with Report Yak for report design is a smart move.

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Information Resources


The Impact Money Blog

The Bridgespan Group